astute perceptions

•                      Brief != Underpants •                      ‘Copy’ should be ‘Original’. •                      ‘OOH!’ is a kind of media (It means Out-Of-Home) •                      ‘Positioning’ has nothing to do with the Kama Sutra •                      ‘Bleed’ is a completely legitimate design term. •                      ‘Scribbles’ are meant to provide you clarity. •   ...

"The time has come," the Walrus said, "To talk of many things: Of shoes--and ships--and sealing-wax-- Of cabbages--and kings-- And why the sea is boiling hot-- And whether pigs have wings."

Drivin to Goa from Bangalore, do you have a visa? Sorry, the Himalayas are another country, mate. For Leh, there's a 20-pg permission form to be filled, and a long waiting. Let's figure out the brand strategy for the brand launch in our neighbouring nations's capitals - Chennai, Itanagar, Kolkata and Kathmandu. Sounds Chinese to you? I thought about the Chinese thought with little faith. But I really had to ask myself, how do I feel about this as a citizen? Do most people feel this way, irrespective of where they come from? Does anyone among us feel cheated to be part of One India ? Are we really bound with a tricolour thread that will ensure out nation never splits? I believe we are. Who's with me?

1. Send your entire team out to a rest-o-bar for dinner – company paid, of course. 2. Ask them to order drinks and snacks to their heart’s content. 3. Let them discuss metaphysical eccentricities, North Korean war, best blooper moments, stand-up comics, world’s juiciest butts – anything under the sun but work. 4. Ask them to order a few more rounds of drinks, then dinner, then drinks again. 5. Order coffee. 6. Order 5 few more rounds of drinks. 7. Call them a cab and fill them in the cab safely. 8. Tell them to reach office at 9am, sharp, before they leave, else they’re fired. 9. Next day, at 9, hand them an 18 page agenda that they were supposed to discuss the previous night. Ask them for conclusions. 10. The answers that come then, apart from the obvious blitzkrieg-hit, hangover-marred crap, will hopefully be some of the most creative strategic ideas ever. Of course, this is most effective only 1 in 100 times. If they are really smart. And very very lucky ;-)

I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I, I took the one less traveled by, And that has made all the difference. - Robert Frost

Life’s a circus, and we’re all jokers in various roles. All authorities, in my opinion, are jokers pretending to be ring-masters. And pretending that we are their tamed lions. But bottom-line, we are all jokers. And joke we do, while others joke with us. No joke is good enough to make us stop being what we are. Jokers. While you pretend to be a ring-master, do all that you will. In the end, it’s an act. It’ll only get as serious as a joker’s. No more, no less. And you don’t like that. You hate being called a joker. You are convinced you are not. You are a ringmaster, right? Take another look, maybe you are no different than me. And I am a joker. In this circus of life.

It's never too late to be whoever you want to be. There is no time limit, start whenever you want. You can change or stay the same. There are no rules to this thing. We can make the best or the worst of it. I hope you make the best of it. And I hope you see things that startle you. I hope you feel things you never felt before. I hope you meet people with a different point of view. I hope you live a life you're proud of. If you find that you're not, I hope you have the strength to start all over again. - Benjamin Button

A day at Dilli 6. Chandani Chawk, Khari Baoli, Ajmeri Gate. Chole Bhatoore, Rabri Falooda, Clicking Camera. Holy Qoran, Cleaning Marbles, Bumping Rickshaws.

A committee can never deliver as much as an individual can, in a given frame of time. Godspeed.

not about heart no soul involved selling ideas, products, brands not for myself, but for certain grands, write for my paycheck, don't write for writing, don't think why i give in to this noose that seems tightening. bills to pay, rent, dinner, travel to save for, family, future and after that, i think i'll write - when i'm, content with my current pay-structure. till then my friends, i can but indulge in occasional rhymes on love, angst and grudge i will, often, keep taking this ride, of this thread, of it's soul, of why, we write.

Rosh NoBrains blabs out my name for a role so tard in every regard no hair no height overweight tragic sight public display now its war not play behold sit tight nor plead your plight. you'll pay you'll pay is all I'll say.

Women claim men are too fast, too insensitive and too often too direct. They think we want to be ahead in the equation all the time, and would do anything to maintain control of the dynamics. In our defense, we are scared of uncertainties. Habitual to direct, open conversations ("Pass the beer, dude", "Stop bein' such a wussy!") when we find a friend in trouble, we just say, "Your car got stolen? Bummer. Lets go catch a drink." and spend the next two hours drinking and watching soccer. ("That kick is blanking brilliant!", "Did you see that crazy save?") So when a woman says phrases like "Lets see.", "Nothing.", "Suppose you try to guess.." and "I don't know/I can't say anything now.", it leaves us scratching our head and wondering what we are supposed to do next. Wait? Be on our best behavior till further notice? We know they are talking sense at their end, but it don't make no...

A successful (and hence desired) woman is someone who is smarter than her boyfriend. A successful man is someone who can find such a girl.

Life is a colloid of situations - when it's in motion, we are stressed, when not, we relax.

Of all the gracefull maidens that magic made of all the beautiful imagery that this land has worn of all the intoxicating glasses of wine flowing of the added fact that i was born, of all the curved lanes that life's shown of all the strange people that i've known of all the others who've been so nice of all the people who call earth, their abode what do i conclude, i think, sometimes is it simple, it is complex, terninal, benign is it just about money, fame and luck or does it relay on joy, space and time? what happens when i give up, do i die right then for a minute, till the time i pick up my pen, isolate, gather, collect, fight all for meaning, i write....iwrite...

after a looooooooooong rush through designer jeans, tees, shirts n boots that i relalise now, did little else then stroke my ego and my self, and as this very dawn dawned i chose to clear my head, gave away my clothes, oldest comfy jeans, white linen shirt and shoes two old tees, one black business suit, black shoes, leather, and comfy loafers i wear no need, no desire, no zeal anywhere, m trendiest to myself now, then i've ever been, f*** thy fashion, i wear best my skin.

boom phish.. patak bharak ping phusshh aargh. eeek! hmmmm. mmm?? yieppie! Burp! growl hahaha sob sob cough cough achchoo! by jove! grrr.... all these....i write!

new, old subdued, bold bought, sold, mud or gold, for some, a step for some, a leap but none too steep 'coz..we write...

time heals all wounds they say, but do broken hearts ever mend? as much as we hope they do and as much as we pretend; once when i was in love deep time's gift i didnt realise to keep the rosey days and fragrant nights filled with intoxication of deligh, her hand to hold, her smell, her smile kept me awake, fullfilled, senile, her love, her kiss, her warm embrace the time, the days, the crazy haze when it ended, it left me broken, numb, i played along, playing dumb, while i believed i'd be fine in some time, till then, i could only dabble in some rhymes; i wonder when i'll be ready again to love, to kiss, to touch without pain when i'll, again, join the human race admire in a woman, her poise, her grace, tryin' to enliven somthing in me which died how, when, what to do when i've cried what cure, what medicine, what serum you prescribe, in search of which, i write....i write...