Wednesday, August 19, 2009

Chinaman Bowling

Drivin to Goa from Bangalore, do you have a visa? Sorry, the Himalayas are another country, mate. For Leh, there's a 20-pg permission form to be filled, and a long waiting. Let's figure out the brand strategy for the brand launch in our neighbouring nations's capitals - Chennai, Itanagar, Kolkata and Kathmandu.

Sounds Chinese to you? I thought about the Chinese thought with little faith. But I really had to ask myself, how do I feel about this as a citizen? Do most people feel this way, irrespective of where they come from? Does anyone among us feel cheated to be part of One India? Are we really bound with a tricolour thread that will ensure out nation never splits?

I believe we are. Who's with me?

Monday, August 10, 2009

10 steps to deciding your agency’s creative vision

1. Send your entire team out to a rest-o-bar for dinner – company paid, of course.
2. Ask them to order drinks and snacks to their heart’s content.
3. Let them discuss metaphysical eccentricities, North Korean war, best blooper moments, stand-up comics, world’s juiciest butts – anything under the sun but work.
4. Ask them to order a few more rounds of drinks, then dinner, then drinks again.
5. Order coffee.
6. Order 5 few more rounds of drinks.
7. Call them a cab and fill them in the cab safely.
8. Tell them to reach office at 9am, sharp, before they leave, else they’re fired.
9. Next day, at 9, hand them an 18 page agenda that they were supposed to discuss the previous night. Ask them for conclusions.
10. The answers that come then, apart from the obvious blitzkrieg-hit, hangover-marred crap, will hopefully be some of the most creative strategic ideas ever.

Of course, this is most effective only 1 in 100 times. If they are really smart. And very very lucky ;-)