Things I figured out about advertising

•                     Brief != Underpants
•                     ‘Copy’ should be ‘Original’.
•                     ‘OOH!’ is a kind of media (It means Out-Of-Home)
•                     ‘Positioning’ has nothing to do with the Kama Sutra
•                     ‘Bleed’ is a completely legitimate design term.
•                     ‘Scribbles’ are meant to provide you clarity.
•                     A ‘Serif’ is not a ‘Cop’
•                     A ‘Gutter’ does not mean ‘Drainage’
•                     A ‘Jingle’ has nothing to do with Christmas
•                     ‘Pantone’ is not a shampoo brand
•                     ‘Mock up’ doesn’t mean ‘Make fun of’
•                     ‘Crop’ doesn’t mean ‘Plant’
•                     ‘Grab Eyeballs’ doesn’t refer to something violent
•                     ‘Add stickiness’ doesn’t mean ‘Pour glue all over’
•                     ‘Flash’ your client if he needs something ‘dynamic’
•                     You cannot eat all ‘Cookies’
•                     ‘Dope Sheet’ is not what you sniff powder out of
•                     ‘Aspect Ratio’ is the vital statistics of a screen
•                     ‘Viral’ is a solution. Not a problem.
•                     ‘Dump’ is something that you ‘Edit’. Not ‘Take’.
•                     ‘Pan’ is a camera movement
•                     ‘SPOC’ is not a character from Star Trek (It means Single Point of Contact)

Comments

Post a Comment

Popular posts from this blog

Found & Lost.

Women claim men are too fast, too insensitive and too often too direct. They think we want to be ahead in the equation all the time, and would do anything to maintain control of the dynamics. In our defense, we are scared of uncertainties. Habitual to direct, open conversations ("Pass the beer, dude", "Stop bein' such a wussy!") when we find a friend in trouble, we just say, "Your car got stolen? Bummer. Lets go catch a drink." and spend the next two hours drinking and watching soccer. ("That kick is blanking brilliant!", "Did you see that crazy save?") So when a woman says phrases like "Lets see.", "Nothing.", "Suppose you try to guess.." and "I don't know/I can't say anything now.", it leaves us scratching our head and wondering what we are supposed to do next. Wait? Be on our best behavior till further notice? We know they are talking sense at their end, but it don't make no...
Read more

The falling rise story.

Fall came with falling grace, I thought about free falling, Got a call, someone said, Fall is here to be. Rise with the fall, rise instead, Rise with the rising costs, For if you stay free falling, You’ll only be seen as lost. So with them, I discovered, What rising was all about, To rise with us, you must only Fall in line, or fall out. So I fell out, a nd I’m free Free as free could be Fall comes, brings with it More offers to rise with thee But free I was, free I am Free is all I have. Free to think, write, express, And travel the world a tramp.
Read more

Of thought-trains and process-chains

Back in the day, there was a railway station in a small village called Buxar in Bihar. People would take trains all over the country from that station, more people would come and drop them, see them off. Most bought platform tickets while seeing people off. Then one day, a guy couldn’t buy a platform ticket in a hurry. While exiting the station, he told the checker that he had forgotten, and the checker, reasonable man that he was, let this guy go, with a promise to not lapse another time. “How much difference can a 5p ticket actually make?”, the guy thought. The next time, he again forgot, and got away. The word spread. Soon, many people were not buying tickets. They were flouting other rules as well, like crossing the tracks on foot, and not on the bridge. Bringing 2 wheelers to the platform. And so on. Today, if you enter the station, and go to buy a platform ticket, people laugh at you for not having enough sense that a ticket is not required. Isn’t that how, over the years, ...
Read more