Things I figured out about advertising

•                     Brief != Underpants
•                     ‘Copy’ should be ‘Original’.
•                     ‘OOH!’ is a kind of media (It means Out-Of-Home)
•                     ‘Positioning’ has nothing to do with the Kama Sutra
•                     ‘Bleed’ is a completely legitimate design term.
•                     ‘Scribbles’ are meant to provide you clarity.
•                     A ‘Serif’ is not a ‘Cop’
•                     A ‘Gutter’ does not mean ‘Drainage’
•                     A ‘Jingle’ has nothing to do with Christmas
•                     ‘Pantone’ is not a shampoo brand
•                     ‘Mock up’ doesn’t mean ‘Make fun of’
•                     ‘Crop’ doesn’t mean ‘Plant’
•                     ‘Grab Eyeballs’ doesn’t refer to something violent
•                     ‘Add stickiness’ doesn’t mean ‘Pour glue all over’
•                     ‘Flash’ your client if he needs something ‘dynamic’
•                     You cannot eat all ‘Cookies’
•                     ‘Dope Sheet’ is not what you sniff powder out of
•                     ‘Aspect Ratio’ is the vital statistics of a screen
•                     ‘Viral’ is a solution. Not a problem.
•                     ‘Dump’ is something that you ‘Edit’. Not ‘Take’.
•                     ‘Pan’ is a camera movement
•                     ‘SPOC’ is not a character from Star Trek (It means Single Point of Contact)

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