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Saturday, August 20, 2011

A few good thoughts

Behavior Manipulation.

That's today's advertising.

It's not all bad. But most of it is.

Bad ideas emerge from bad intentions. Or greed.

Bad communication emerges from bad vision.

Bad ads emerge from the lack of something better to say.

Good advertising is about love.

About liking a product and saying something good about it.

About suggestions, rather than persuasion.

About the power of thought rather than influence of media.

About informing and participating, rather than beating competition.

Good communication is about good nature. And good people.

About a world of good. That only exists within a few.

A few good men.

1 comment:

  1. Message well communicated, with love.

    ReplyDelete