Or love and hate and everything business.

While being out in the professional world - studying or working - one gradually learns to be a stoic. A consequence of letting your ideas out for everyone to judge. A defense mechanism towards handling criticism and growth better. A shift from purely creative pursuits to gathering professional acumen. Or simply an outcome of a busy life.

But the best ideas still come from the most basic emotions. Love. Excitement. Joy. Humor. Vanity. Pride. Warmth. No one can work stifled from inside.

A good ad professional will never let his human side harden. That is the only fuel for his best ideas.

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