Ad-diction


The first time I saw this, I was in school. That was the first time I realized the power of words. The power these words had on me.

They made me feel powerful.

And they weren’t written by an acclaimed writer. They were written by someone not known for writing. They were from a world-champion boxing legend – Mohammad Ali. And no, he didn’t pen these for Adidas.

Those were times of finding myself. I was enrolled into science, with plans to be an engineer. I had been writing for as long as I could remember. A release of poetry once in a while. An occasional practiced short-story.

The day I saw these words, I wanted to pen something similar. Something this powerful.

On closer analysis I realized, it was the thought behind the poster, said in simple words of raw energy, that made the line so impactful.

It was superhuman. It was human. It was eye-opening. It was embarrassing. It was inspiring. It was irrefutable.

But it didn’t make me want to buy Adidas. It didn’t make me dream of sports all day. It made me want to become that man behind the words with which millions would find resonance.

It was the start of something new in me. Four years later, I dropped out of engineering to become a copywriter.

And that’s where my Ad-iction began.

Comments

Post a Comment

Popular posts from this blog

Found & Lost.

Women claim men are too fast, too insensitive and too often too direct. They think we want to be ahead in the equation all the time, and would do anything to maintain control of the dynamics. In our defense, we are scared of uncertainties. Habitual to direct, open conversations ("Pass the beer, dude", "Stop bein' such a wussy!") when we find a friend in trouble, we just say, "Your car got stolen? Bummer. Lets go catch a drink." and spend the next two hours drinking and watching soccer. ("That kick is blanking brilliant!", "Did you see that crazy save?") So when a woman says phrases like "Lets see.", "Nothing.", "Suppose you try to guess.." and "I don't know/I can't say anything now.", it leaves us scratching our head and wondering what we are supposed to do next. Wait? Be on our best behavior till further notice? We know they are talking sense at their end, but it don't make no
Read more

The falling rise story.

Fall came with falling grace, I thought about free falling, Got a call, someone said, Fall is here to be. Rise with the fall, rise instead, Rise with the rising costs, For if you stay free falling, You’ll only be seen as lost. So with them, I discovered, What rising was all about, To rise with us, you must only Fall in line, or fall out. So I fell out, a nd I’m free Free as free could be Fall comes, brings with it More offers to rise with thee But free I was, free I am Free is all I have. Free to think, write, express, And travel the world a tramp.
Read more