Dear Mr. Kassai
http://www.campaignlive.com/article/end-false-recognitions/1379124 Dear Mr. Kassai, It’s been many a rapt audiences that I’ve been a part of listening to you talk passionately about how our business is to make brands and products relevant, and advertising is just one way of doing it. I’ve long admired your work and your rise through the industry, and also aspired to be a good copywriter, who one day might have a shot at being great. With you at DDB’s wheel, DDB became the aspirational agency, specially given that Volkswagen was still your client after all these years since the legendary Lemon ad. As you’ve mentioned yourself, each DDB office is probably the most awarded in its region, the network having won more Grand Prixs that any other in the world. And while I started reading your latest article titled ‘The End of False Recognitions’ with great enthusiasm, it’s hard for me to agree to what’s written without a healthy dose of salt. I agree to your points about a