astute perceptions

Today is India's Independence Day. The day when we kicked the British ass out of India. Today was the day when Lord Mountbatten gave up the control to Nehru and Gandhi et al. Probably thinking how we won the war without firing a shot, while we were just as surprised that Mountbatten didn't notice that Nehru was fucking his wife. The funny part is that we still take some sort of outdated pride in commemorating this even 67 years later. Also every time we beat England in Cricket. Just wanted to say - good that we don't play international soccer, or we'd have our ass beat every time. 

The problem with the 'Big Idea' approach is that it is always a challenge to see how it will live or die. And more often that not, you end up getting the idea approved, and then struggling to make great ads etc. on that idea coz you didn't think of that before. On the other hand, why not think real integrated? Think of one solid execution with a spine. Then find the line for it - which becomes the big idea. Then we find other executions. Alternatively, if you think of a big idea, while the inspiration is fresh, figure out the one big execution with the spine. That will leave little less to be desired. Coz if you've cracked that big execution, you are sure of how the idea lives in the world. And that's when you'll be able to present it in a way that is irrefutable. If it's truly good, that is. 

Jealousy happens to everybody, there is no way around it. Creatives are more prone, in my opinion. Facebook ensures it. What matters most is how you handle it. Do you nip it in the bud? Do you start to deny it? Let it live within you and affect your peace? Or get the better of you and act in ways that are beneath you? In the words of Baz Luhrmann, the race is long. And in the end, it's only with yourself.