Of genuine phones in an bottomlines-driven market - Micromax
Went to the Micromax blogger’s meet in Delhi yesterday. The founders made an interesting speech, and received new-found respect from me and many others. Micromax starts at the roots level, making simple, understated, feature-rich phones in a mass market. Is it this that has made them the third largest selling brand in India in such a short time? There is no way to answer that question for certain. But there is one certainty in the fact that they base their assumptions and their products on the needs of the people, not just you and me laptop-toting-car-driving-technology-flashing dudes, but a net-surfing hairdresser, a CNBC-watching maid, a truck-battery-powered phone booth operator, android-aspiring college students , woman with a fancy for crystals (yes, they have a phone specially targeted at women). For one, they have their premises right. They have spoken to the right people – the commonest of the commoners, and have the best in technologists. How else would they deliver expensive