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Showing posts from July, 2010

Things I figured out about advertising

•                      Brief != Underpants •                      ‘Copy’ should be ‘Original’. •                      ‘OOH!’ is a kind of media (It means Out-Of-Home) •                      ‘Positioning’ has nothing to do with the Kama Sutra •                      ‘Bleed’ is a completely legitimate design term. •                      ‘Scribbles’ are meant to provide you clarity. •                      A ‘Serif’ is not a ‘Cop’ •                      A ‘Gutter’ does not mean ‘Drainage’ •                      A ‘Jingle’ has nothing to do with Christmas •                      ‘Pantone’ is not a shampoo brand •                      ‘Mock up’ doesn’t mean ‘Make fun of’ •                      ‘Crop’ doesn’t mean ‘Plant’ •                      ‘Grab Eyeballs’ doesn’t refer to something violent •                      ‘Add stickiness’ doesn’t mean ‘Pour glue all over’ •                      ‘Flash’ your client if he needs something ‘dynamic’ •                      You cannot eat all ‘Cookies’ •