Things I figured out about advertising
• Brief != Underpants • ‘Copy’ should be ‘Original’. • ‘OOH!’ is a kind of media (It means Out-Of-Home) • ‘Positioning’ has nothing to do with the Kama Sutra • ‘Bleed’ is a completely legitimate design term. • ‘Scribbles’ are meant to provide you clarity. • A ‘Serif’ is not a ‘Cop’ • A ‘Gutter’ does not mean ‘Drainage’ • A ‘Jingle’ has nothing to do with Christmas • ‘Pantone’ is not a shampoo brand • ‘Mock up’ doesn’t mean ‘Make fun of’ • ‘Crop’ doesn’t mean ‘Plant’ • ‘Grab Eyeballs’ doesn’t refer to something violent • ‘Add stickiness’ doesn’t mean ‘Pour glue all over’ • ‘Flash’ your client if he needs something ‘dynamic’ • You cannot eat all ‘Cookies’ •